Specific: Warner Bros. Pictures EVP Worldwide Digital Marketing Andrew Hotz is returning to Google as its new Director, Platform, Deadline.
At the Burbank, CA studio, Hotz oversaw the domestic and international digital teams of Warner Bros. and New Line. He also worked with marketing executives on the design and deployment of digital campaigns for the studio’s feature slate. He joined Warner in August 2017.
There are three pillars of Google’s core business: Search, Video, and Platform. Google’s marketing technology platforms serve as the basis for advertisers’ media buying, creative development, analysis, and measurement. Hotz will lead the department that determines the go-to-market strategy for Google’s marketing technology. He will help Google’s advertising clients link their brand and display businesses, duties Hotz handled and led during his tenure at Warner; Linking the studio business to the HBO Max business. Hotz’s new position at Google will be in Chicago, with its entire division spread across the US. He will report in Courtney Rose.
Prior to Warner, Hotz was the industry head at Google. There he managed the relationship between Google/YouTube and NBCUniversal and consulted with studios and networks on digital marketing efforts including media strategy, data and measurement platforms, digital creatives and partnerships.
Also at Google, Hotz previously managed the global P&G business and worked on Google’s TV advertising business.
He began his career in production at DreamWorks Animation.