Tuesday, June 6, 2023

Wayne Griffiths (Seats): “The future is electric and that means the future of our company Cupra”

Copper gains weight by leaps and bounds in the Seat. The premium brand is estimated to account for 40% of the revenue of the manufacturer of Spanish origin last year, as reported by the company this Wednesday in its results presentation. In 2022, the company had the first 10,500 million, the second highest figure in the history of the Seat, despite the fact that deliveries fell by 18.1% (including both firms) due to a shortage of microchips up to 385, 600 units. This year, Copper expects to represent more than 50% of the turnover of the Headquarters. “The future is electric and that means the future is from our Cupra company,” said Wayne Griffiths, president of brands belonging to both Volkswagen groups.

The manufacturer celebrated its earnings after two years with a net profit of 68 million cash. The figure per car sold for Cupra, a more expensive brand than Seats, was possible due to the increase in revenue. The proof of this is that, when the Cupra was launched in 2018, the revenue per vehicle is reported to be from 14,450 coins to 19,920 on average in 2022, which represents an increase of 38%.

All this explains why Sedes focuses on the development of the Cupra portfolio, of which there are two unique models on the market (Natus and Formentor, as well as adaptations of Sedes models such as Leo and Ateca). In 2024, the firm will launch Terramar and Tavascan, and in 2025 will arrive the UrbanRebel, the jewel in the crown that will be in Martorell (Barcelona) on the small BEV platform of electric vehicles. “2023 will be the year in which we will prepare the largest heavy product”, said Griffiths, who indicated the possibility of Copper climbing in the North American market, which would mean another level of internationalization after arriving on the market. like Mexico and Australia.

As for the seat brand, Girffiths confirmed that the group plans to make an urban micromobility brand. “We are happy to recover the supply of chips, the highest demand is for seat models. We have two brands that complement each other very well. As for micromobility, we are already there, we are trying to expand the design or micromobility in the future of making cars. Seat as a brand has to transform itself, it can be a brand group that provides electric mobility in urban environments”, said the manager.

Half a million cars were produced in Martorell

The company plans to produce 500,000 electric cars per year at the Martorell factory by 2030. Starting in the middle of the decade, the group confirmed that the Barcelona plant will start making the aforementioned UrbanRebel and ID. 2all, the prototype Volkswagen brand presented last week in Hamburg. Both vehicles will have a starting price of around 25,000 euros (which will be below the VW firm). In addition, it affects the factories for the second platform of electric vehicles, the possibility of analysis of the consortium and the unions to consider the key to maintain the use of the factories.

“During this decade we will not have the capacity on the second platform” [en Martorell]but we will continue to analyze it in the future”, said Griffiths, who mentioned that in addition to the electric factory, models such as Formentor or Leoninus will continue to meet.

The company agreed last year with unions to gradually reduce the workforce of more than 1,300 people for the arrival of future electric models (they involve less workload than combustion models). The cost of this restoration was twenty-four thousand, which burdened the outcome of the See. Griffiths indicated that the manufacturer does not foresee further labor reductions in the coming years and the objective is to “save jobs”.

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World Nation News Desk
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