It is common for governments to have official communication problems and the management of Javier Miley It looks like this will be no exception.
During his campaign, the libertarian communicated and installed concepts that are contrary to a political culture that has prevailed for decades. “No money,” his attacks on “caste,” or the intention to “dynamite the Central Bank” are some of the expressions he uses to transmit another political model through the media.
However, after winning the election and taking over the government, the first casualties of his cabinet occurred in the area of media management. Just 19 days after taking office as the head of the Communication and Press Secretariat of the Presidency, Belén Stettler resigned from office. His replacement is Eduardo Serenellini. When he was elected to the position, the new official dedicated himself to meeting the directors of business entities and ambassadors. Certainly, the number of meetings prevented him from seeing the journalists’ room at the Casa Rosada.
This unusual activity for its area created misunderstandings in different portfolios that began to question in what capacity the Secretary of Media summoned the businessmen. Adding to the dissatisfaction of the officials is that more than one of the attendees complained about the “unproductiveness” of the meetings, and others, elegantly, began to avoid the invitation.
In the corridors of Casa Rosada, they say that Serenellini convinced the Minister of Economy, Luis Caputo, and the presidential advisor, Federico Sturzenegger, to add them to the meeting this Thursday at 3 p.m. at Casa Rosada. The call was made by the Media Secretariat, and they invited representatives of agricultural, industrial, and service chambersto analyze the implications and benefits of the Base Law and the Decree of Need and Urgency dictated by President Javier r Milei according to official information. In a strange twist, they were summoned by CAME, together with the Rural Society, the Association of Argentine Private Radio Broadcasters (ARPA), and the UIA.
Some interesting facts. One is that the meeting will be held in the Science Hall of the Casa Rosada, and since it is chaired by the Minister of Economy, it is logical that it will take place in the Palacio de Hacienda. The second is that various entities have spoken about why they were not invited. Fortunately, the meeting took place in a room at La Rosada because Serenellini no longer had the desk in his office that he had sent himself.
These meetings, described by some as inconclusive, have already created complications in the media area. It is said that these characteristics are not pleasant to Santiago Caputo, and that also affects the normal functioning of the presidential spokesperson area, Manuel Adorni.
Santiago Caputo, within the presidential environment, is an important person. They dare say that Serenellini’s move to strengthen himself is to have the “endorsement” of his meetings from the Minister of Economy and Sturzenneger, two of the officials that the President also appreciates.
However, this Wednesday, the Secretary of Media had a bad day; he was not authorized to appoint his second, Alejandro Perandones, who ultimately will not hold public office.
Meanwhile, and unrelated to these conflicts, the officers and colleagues I appointed, Gabriela Cerruti, With a good salary, they continue to occupy their positions.