Celebrities with millions of followers on Twitter are increasingly avoiding the social network, with trolls and politically charged mobs putting them at greater risk of being “cancelled,” according to their handlers.
Campaigners, agents and managers advising top stars told The Washington Post that they advise their clients to stay away from microblogging platforms because the risk-reward ratio is too high.
A publicist who has worked for several Hollywood star actors and filmmakers told the paper, “There are many ways to get canceled now,” when asked what they tell their clients.
“Are you sure you want to give the world another way?”
The publicist told the Washington Post that they advise customers to stay away from Twitter because there is little opportunity to “positively engage with fans.”
Tesla CEO Elon Musk is in the process of acquiring Twitter for $44 billion. Last month, he commented that most Twitter users who have the most followers rarely tweet.
Analytics firm Social Blade found that the 10 most followed Twitter accounts other than Musk posted 35% fewer tweets so far this year compared to the same period four years ago.
Musk and Barack Obama, who have the most Twitter followers with 131.4 million, are the only ones in the top 10 to have posted more than two tweets this year.
Other celebrities with massive Twitter followers, including Justin Bieber, Katy Perry, Rihanna, Lady Gaga and Taylor Swift, have significantly downplayed their tweets.
These stars use the platform to post non-controversial tweets that promote an appearance.
Other A-listers like Lizzo and Ariana Grande have given up on Twitter altogether.
Handlers of stars say Twitter has become a place of harassment and abuse, and it’s easy for celebs to get embroiled in controversy and risk damaging their brands.
“Twitter has become a breeding ground for trolls,” social media consultant Dolly Meckler, who runs a celebrity account, told the newspaper.
“People can talk back in a way they can’t on other platforms. Celebrities I’ve spoken to have said it doesn’t feel like a friendly place. ,
According to the Washington Post, celebrities have abandoned Twitter in favor of Instagram and TikTok, which offer a more visual medium that allows them to more comfortably show their appeal to fans while imposing strict restrictions on user comments. Is.
“The Kardashians are not getting paid a million dollars for sponsored tweets,” Kendall Ostro, a celebrity social media consultant, told the Washington Post.
“Twitter may be able to make you culturally relevant, but Instagram, YouTube and TikTok pay you.”
Musk has vowed to lift the ban on the content after Twitter took over. Observers say this makes it less likely that high-profile celebrities will return to the site.
“Twitter is the last place I would ask a celebrity to invest, even more so than ever,” said Liz Stahl, head of a social agency who has worked with Grande and Jay-Z.
“Everything is going to be complicated with Elon Musk — even more so considering the people who are going to be active and excited to be there.”