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Friday, November 26, 2021

Why Amazon is working with Judge Judy

IMDb TV is expected to be renamed, although Amazon did not provide a date. (When asked if she had complained to Amazon about the inconvenient name and whether she asked the company to change it, Judge Sheindlin said, “I have, and they are.” An IMDb TV spokeswoman declined to comment.) So far, only 33% of respondents. Entertainment consumers are aware of IMDb TV by rating this service near the end of an ad-supported package, according to Screen Engine / ASI. Most of the competitors are in their 40s.

Last year, IMDb TV aired the first original drama, “Alex Ryder,” based on popular teen spy novels. A second season is on its way, along with other originals, including a half-hour drama from Dick Wolfe, King of Law Enforcement; a spin-off of Bosch, the multi-year Prime Video series; a comedy starring Martha Plympton; and a drama based on the 1999 erotic thriller Cruel Intentions. Under a new agreement between Amazon and Universal Pictures, Prime Video and IMDb TV will share certain streaming rights for Universal’s theatrical films.

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In recent months, the IMDb TV app has become available on a wide variety of devices, including the iPhone. Amazon will start selling its own smart TVs with IMDb TV pre-installed this fall.

Judy Justice is not without risk. The older Judy Judy episodes (over 5,000) continue to be syndicated at local stations, and viewers don’t seem to mind being reused. According to Nielsen, about seven million listeners tuned in to the channel, just 11 percent less than in May when the new episodes aired.

How many Judge Sheindlin does one planet need? “She can never be as smart, funny and interesting as she is,” said Lauren Anderson, co-director of programs at IMDb TV.

The main daytime audience is clearly older. Will Judge Sheindlin’s older fans find a corner of the Internet on IMDb TV? (IMDb TV shows, including Judy Justice, are easiest to access via Prime Video.)

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