Sustainability is being strongly leveraged in all areas, including technology, which aspires to be green and therefore does not shy away from protecting the environment.
Sustainability is the pivot around which innumerable debates run in today’s society. The protection of the environment is on everyone’s lips and it is being taken advantage of in areas that were practically unrelated to this trend until recently. It is a matter of technology, which aspires to go green and therefore does not lose sight of sustainability.
This week’s Dreamforce talks about pairing unprecedented technology and sustainabilityUS CRM giant Salesforce’s massive annual event.
,Sustainability was not a real topic of discussion among CIOs five years ago, And here we’ll be talking about the most efficient administration of servers, but by no means stability”, said Salesforce, during a round table held at Dreamforce on the increasingly important role of stability in the “technical” branch. CIO Juan Perez acknowledged.
According to Perez, technology is coming to the forefront not only to measure metrics directly related to sustainability, but also Implement eco-friendly solutions.
For her part, Accenture’s CIO Penelope Pratt believes that companies within The Chief Information Officer has the ability to truly bring together corporate sustainability efforts in one place.
Technical departments own a privileged position when it comes to bringing together different perspectives on sustainability in one place
«Each department achieves sustainability with its own special approach. The Resources Department focuses on staff recruitment and the Finance Department focuses more on tracking CO2 emissions. I truly believe that the CIO is in a unique position to bring all perspectives together and integrate them into one product or one voice., We need to capitalize on this situation to our advantage,” Pratt insisted.
This technology and sustainability go hand in hand with companies, on the other hand, having the courage to manage higher budgets than initially planned for increased investment and greater efficiency.Emphasized CTO George Madaloni to operate at Mastercard.
Perez, on the other hand, stressed that companies that decide to commit to sustainability must necessarily look at metrics. “Having the right technologies and tools to measure how you’re progressing on your commitments is extremely important,” stresses the Salesforce CIO.
“Data is essential for quality reporting and management of all the various metrics at your disposal. A strong data strategy is good not only for doing business but also for evaluating sustainability commitments”Perez insisted.
While a larger economic cloud appears to be on the horizon, it seems unlikely that an eventual downturn will affect companies’ strong commitment to sustainability., “Companies have gone past the stage in which they were limited to not harming the environment only. We are entering a new phase in which, relying on available technology, we can begin to actively help rebuild the planet after so many years of damage,” Pritt said.