Williams revealed the livery that will adorn its cars during the upcoming F1 season at a special launch ceremony in New York.
Following the unveiling of the McLaren and Haas livery, it’s now the Grove team’s turn to reveal its color scheme for next year, with a revised deep blue design that the team says “links to Williams’ championship-winning legacy in its mission to get back to the front.on the grid.
Williams also took the opportunity to announce a new multi-year partnership with Komatsu, a leading manufacturer of heavy construction, mining, forestry, and industrial equipment.
The two parties previously enjoyed a successful partnership in the 1980s and 1990s, when Williams won many races and championships, including supplying gearbox components for the 1996 and 1997 title cars. .
With James Vowles taking over as team principal at the start of last year in an effort to usher in a new era of success, the operation has enjoyed an immediate rise from the bottom of the F1 constructors’ standings to seventh position in 2023, with Alex Albon scoring all but one of his points.
Albon will remain with the team for a third consecutive season in 2024, with Logan Sargeant staying with him after his rookie stint.
“This is an important milestone to unveil the 2024 livery in an iconic location in New York City,” said Vowles, whose launch took place at PUMA’s flagship store on Fifth Avenue.
“Since joining Williams Racing a year ago, I have seen this team come together to overcome a series of challenges and claim seventh place in the Constructors’ Championship, which means a lot to everyone involved. We have also shown the world that we are laying the foundation for sustainability.
“We will continue to strengthen the team on and off the track by improving our infrastructure, investing in our people, and attracting new partners like Komatsu.
“Of course, there is still a long way to go on this journey, but I know that our fans, colleagues, and everyone at Grove HQ are pushing as one to create a new story for this iconic team.
“It will take time, but everyone’s support is essential to help us achieve success in the coming years. “I look forward to seeing what this season has in store for us.”
The FW46 will make its track debut with a day of promotional filming in Bahrain on February 20 before official pre-season testing, which begins at the same location in Sakhir on February 21.