WOW Concepts, as part of its business consolidation and expansion strategy, selects Havas Market, a ‘full commerce’ company from Havas Media Group, as a partner to generate incremental business and strengthen its position as a ‘lifestyle concept store’ is a leader in experience. phygital’ purchase in Spain.
The decision, extendable for a period of one year, follows the conduct of a competition among agencies convened by the brand.
In this new phase, Havas Market aims to continue boosting sales both in the WOW Concept Marketplace and in its physical store in Madrid, developing omnichannel strategies and using technology that allows traceability of results.
WOW Concept is committed to a “phygital” shopping experience in March 2022, a fusion of physical and digital channels to provide a valuable shopping experience that puts the customer at the center of the business. A place that revolutionizes the way in-store shopping and living is done to interact and discover brands through unique experiences.
WOW Concepts plans to open its second center in Madrid in the last quarter of this year in Calle Serrano, the commercial hub of luxury shopping in the city.
Mark Schader, Chief Operations Officer, WOW Concepts assures that “At WOW Concepts, we are confident that this association with Havas Market will allow us to strengthen our vision of retail focused on engaging with our customers by offering immersive, engaging and unique shopping experiences Connect the physical and digital worlds in a pioneering way. We consider each of our partners to be an essential part of the company, to continue building and improving the company, to achieve each of our business objectives. Similarly, we want to thank Making Science for their help during our launch and first year.”
And Sonia Paz, Digital and Business Transformation Officer, Havas Media Group, said, “We are delighted that WOW has chosen us as their new partner for the development of their digital sales channels. We share the same values ​​of a focus on business scalability, generation of phygital experiences, and omnichannel measurement. Without a doubt, this association will allow us to achieve business growth in the short, medium and long term for a brand as WOW is.
