Mark Saturday February 25 on the calendar as that will be the day that the doors of Mofflett, the famous YouTuber and Influencer who first established BurgerChallenge, will open on the occasion of an opening party for the first time in the capital of Cuenca. Which they are invited to all lovers of this sandwich of American origin.
And it is that, as Las Noticias de Cuenca announced in its digital edition, Jorge González, better known on social networks as Joe BurgerChallenge, has chosen the capital of Cuenca to enter the hospitality industry. A gastronomic project in which he has been working for “many years”.
This has been confirmed in his first interview with a Cuenca media outlet and that it will eventually become true in Cuenca because “it is a central location, within reach of people from other provinces and very close to Madrid and Valencia by AVE “.
It is in Valencia where the seed of this whole history lies, as Jorge met two of his collaborators, Rubén del Barrio and David Almenar, in the capital of Turia, when they were children. “We lived in the same neighborhood and we’ve been friends since we were little,” he recalls. But it wasn’t until last year that the idea really took shape, as Ruben moved to Cuenca and began actively looking for a place to open a moffalette.
Eventually it will be in the old premises of La Francailla and Mamba Negra where Hamburger will be established. Of course, during the first weeks they will only open the first one because “we want to take off slowly and see how the hamburger restaurant works peacefully,” says Jörg.
For now, and with barely a month to go before the opening party, they are working at full speed to redecorate the establishment which will have no shortage of trophies that George has won by breaking records in various food challenges including They’ve participated since I started tasting hamburgers in 2015.
In addition, it will be a very American restaurant that will not lack for signs for this country “along with souvenirs and items that I myself have bought on my travels”. “The walls will broadcast our history – friendship with Reuben and David -“.
Of course, the fundamental part of any restaurant and the one that everyone will be looking for is the menu, which apart from being able to taste on the premises, can obviously be ordered at home as they will have their own delivery service.
On offer, there will be many starters to open your mouth, although the jewel in the crown will undoubtedly be the hamburger. For its preparation they will use the Burger Potato Roll by Juanito Baker, a brioche bread with a touch of butter and potato made in Malaga that “nobody uses in Cuenca” and that is inspired by Native American breads.
For the meat, they would use a mix (a mix of different cuts) of matured beef from the Murcian butcher shop Paco Rosa.
And last, but not least, they will serve cheesecakes from Ramon Batalha, chef at K-Chopo, a restaurant in El Prat de Llobregat, where they make “the best cheesecakes in Spain, for my taste”, they say. youtuber. To learn how to make it, it was the chef himself who came to Cuenca to teach the moffalette team his secret recipe because “we want it to be exactly like that,” he insists.
a team they haven’t yet completed and, specifically, are “looking for a chef or chefs who are willing to join the project, willing to contribute ideas and who will be able to accompany me in my videos.” And even, in my travels”, he reveals. Apart from this, they will also need room staff, so they are ready to receive CVs.
Moflete, as you have been able to read, will not be a typical hamburger restaurant as the products and raw materials will be of exceptional quality, but one of the most special parts of the new restaurant will be the space reserved for recording podcasts and videos. Where Joe himself would record the content which would then be uploaded to YouTube and Instagram, platforms on which he has over a million subscribers and followers. The set will also be available to other YouTubers and influencers dedicated to food tasting all over the world. “We want them to come to us and have their videos serve to promote Cuenca so that more and more people want to come to the city,” he says.
The Moffalette will be a big draw for hamburger lovers and its opening will have a favorable impact on the city because “people who want to try it will have to travel, tour the city or stay the night,” he says. In this sense, the title as Spanish Capital of Gastronomy 2023 is also a great incentive for the inauguration because “there will be many people who will pass through Cuenca this year and we will also benefit from it.” Therefore, Moflete and Cuenca will establish a mutually beneficial relationship.
