Social networks, your work, and your school colleagues were, for Zurisadday Solis, an opportunity to start a new business. The Sale of desserts What do you buy wholesale? Costco It was one of the easiest ways to have extra money for college.
It all started with the 2022 Sale of Desserts Now admits there is uncertainty due to the new restrictions the company has introduced in some states across the country, and the purchase of these products is limited to 5 units, or in some cases up to 2 per person associated with the business.
Some photos taken by users of this store are published on social networks, preventing them from buying large quantities of it. In the case of the city of Veracruz, he doesn’t know if they have applied the same measure, but he has no doubts that they will soon, pointing out that for several years the purchase was limited, as in the case of the only store in Boca del Ro.
“I have a feeling that the strategy of Costco is to increase membership. Because there is a lady who goes shopping and buys about 20 cakes and has about five memberships. So they don’t put any obstacles in her way as she presents her five memberships, and if they want to reduce the share of cake sales, If you had five memberships, it wouldn’t matter; you would only get five units.he claims.
He has a membership where he pays 350 pesos a year since his card is extra since he bought it together with his family, who are also affiliated with this business. However, if you wanted to buy another one, it would cost between 700 and 800 pesos.
A job that helps you finance your studies
To you, 33 years old, studying law at a private school where the monthly fees are expensive Although she has a job as an administrative assistant at a vehicle repair company in Tierra Blanca, she decided to sell desserts as another way to earn extra money and thus finance her studies.
He first started selling to his neighbors in Port Veracruz, where he has his house, and later through social networks, where he also found an important group of people who bought from him, later from his colleagues, and at school.
“First I only sold on Saturdays, then on Sundays, and then I started bringing groceries to my place of work, and they started selling too, and that was a good idea,” he says.
In the beginning, he invested 1,000 pesos in it Buy 5 cakesEach piece costs 35 or 40 pesos, depending on the dessert, with the lemon and raspberry cake selling the most. He assures you that since he decided to go into this business, he never keeps the goods; there are even people who order them to be put away.
She earns about 100 pesos per pie; she invests this money to pay for things she might need at school, leaving 1,000 pesos to reinvest and buy more. That way, you only use your salary from your job for other household expenses.
“I have a little envelope where I save whatever I earn. If I do my share, you could say, I’ve taken out the thousand pesos I have as a base, and what’s left I’m saving to be able to pay for my school.”
A sweet endeavor that thousands of people are doing
In the City of Veracruz It’s normal to see people doing this in supermarket parking lots, in parks, in churches, or in public places They sell the cakes of discs, especially women, known as not, who see in this work an additional income.
It is for women entrepreneurs and retailers who offer and sell their products via social networks. Most are young people who have no source of formal employment.
According to the Mexican Institute for Competitiveness (IMCO), there are 5.2 million female entrepreneurs in the country, and 82 percent of them are in the informal sector.
read entrepreneurs According to the National Autonomous University of Mexico (UNAM) Laboratory of Trade, Economic, and Business Analysis, they generate an average turnover of 9.5 million pesos a day for Mexico.
To you, she goes every eight days to buy the cakes, as she uses her rest days before going to school to stock up on goods. Over the year he has been there, he has met several people who also make these purchases, many of whom already know each other and are patiently waiting for the desserts to be displayed.
“There are people who come from Alvarado to buy cake and to devote themselves 100 percent to it, and a lot of children who want to pay for school go there, single mothers who are particularly committed to it. Yes, many people go.
Some have lived in this business for several years as it is their only source of income. The company employs women of all ages in this way because what they consider unfair limits the purchase of the product, and many support their families with this work.
“A 70-year-old lady goes there to do some shopping, and that’s what she does for a living, and that’s really an entrance into the world of enterprising people. I don’t think that’s a bad thing because at the end of the day, you buy the desserts,” he says.
Look for other strategies to keep selling
To you, it indicates that the restrictions when shopping at Costco are not new, as they have been restricting their customers to buying a certain amount of product for a number of years, forcing some to buy more memberships and continue to stockpile.
“The restrictions were already there. You could only take two of the Matilda cake per membership; the chocolate flan was limited to two units anyway. It’s about a year old, and I feel like it’s about to explode.
Though he doesn’t know if the State of Veracruz will apply more restrictions, he points out that in this case he has to buy another membership and take an extra person to be able to purchase enough to continue his sales until he graduates.